Tom Gierasimczuk is the VP of Communications at Resonance Consultancy, a place-branding firm that helps empower communities, cities and regions through transformative strategies, plans, brands and campaigns. An award-winning journalist and distinguished marketer, Tom spearheads effective content and audience-building initiatives aimed at propelling new business, maintaining client loyalty, fostering engagement, and amplifying brand influence. Under his leadership, Resonance’s iconic ‘Best Cities’ rankings and reports have become the world’s most trusted and widely cited benchmark of urban performance and perception.